If you’re a small business owner or entrepreneur, you know that competition is fierce in today’s world. That’s why it’s essential to take advantage of every tool available to market your business. One of the best and most effective ways to do this is by leveraging the power of social media. Let’s discuss why social media should be a part of your marketing strategy and why it can help your business grow.

The Benefits Of Social Media
Social media has become an integral part of our lives, with over 3 billion people using some form of social media worldwide each month. This provides an incredible platform for businesses to reach out to potential customers and build relationships with them. By creating accounts on popular platforms such as Facebook, Twitter, Instagram, LinkedIn, YouTube, etc., you can develop an engaged audience who will become loyal customers and spread the word about your business.

Additionally, these platforms provide powerful analytics tools that allow you to measure engagement and track key metrics such as website visits and conversions. This allows you to optimize your content and campaigns for maximum impact. Additionally, social media provides an opportunity for businesses to interact directly with their customers in real-time. This direct access often leads to higher customer satisfaction levels and improved customer loyalty.

Finally, having a strong presence on social media can improve your visibility online and boost search engine rankings through organic search traffic from links shared on social media sites. This can be especially beneficial for small businesses who are just starting out as it helps them gain greater visibility at a lower cost than traditional advertising methods.

Social media is one of the most powerful tools available for small businesses today. It provides an incredibly effective way to reach out to potential customers and build relationships with them while also improving visibility online at a fraction of the cost of traditional advertising methods. To get started, create accounts on popular social networks such as Facebook, Twitter, Instagram, LinkedIn or YouTube; identify key metrics; create engaging content; engage with customers; track results; optimize content based on insights; measure performance; repeat! With a solid strategy in place, you can leverage the power of social media to successfully market your small business in today’s world.

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There are so many photo editing apps and websites available, its hard to decide which one you’ll benefit from most. Aviary is a free photo editing app that is available for both IPhone and Android users, and will give you all the tools you need to start producing quality content. This app gives you the ability to crop your photos and adjust settings such as brightness, contrast, shadows, blemish fixes, focal zoom, and so much more!

Before we start, we must stress why you should never filter your product or promotional/business photos. You may think that a filter enhances or makes the photo look better, but its important to remember in editing, you’re the only one who has seen the original photo. Adding a filter will actually bring the quality of your photo down significantly, this can lead to your customers or clients to believe that you have something to hide about the photo or even the product itself! Product photos look best when they’re bright,clear,focused, and sharp!

Now for the fun part, editing! In the “Adjust” feature of Aviary, you’ll find a slew of different tools and features… So where to begin? Which tools will help you achieve that bright, clear, focused, and sharp photo you’re after? To determine what can be adjusted you must first examine your photo. What can or should be fixed? For example, is the photo too dark? (adjust the brightness/shadows) Does the product or focus of the photo blend or fade into the background? (adjust the contrast/sharpness)(It’s almost always beneficial to add sharpness to a photo). Its hard to give step by step instructions on how to “fix” a photo, because each one is different and will have specific needs. So instead let us give you our favorite editing features, and the ones that will be most beneficial to you; brightness, contrast, saturation, vibrance, shadows, and sharpness! When using these features to edit your photos, you will typically only need to adjust the settings slightly (for example setting the contrast level to a 7) there will however be a few exceptions. Editing your photos too much (example setting the contrast to 100) will make them look over processed, which gives the same effect as a filter, dark and unfocused.

Practice using these editing features in Aviary, as well as everything else this photo editing app has to offer! Achieve the professional and chic product photos you want for free with Aviary. You’ll feel like a professional photo editor in no time!

What the heck is a # anyways? They’re used on social media websites such as twitter and instagram. A word or phrase preceded by a hash/ pound sign (#) and used to identify messages on a specific topic. Hashtags are great for businesses or promoters who want their content to be seen by as many people as possible. Placing a # in front of keywords draws attention, promotes, and organizes. It makes posts easier for users to find, follow, start a conversation, and access information.
Why are they so important? Social media sites use what is called an algorithm. It’s a process or set of rules followed in calculations or other problem-solving operations, by the computer. The algorithm will keep your posts lingering with the same number of people, and it makes it difficult for new people or businesses to reach out to new clientele or followers on social media. Preceding keywords with a #, adding locations, tagging friends or businesses, posting at prime times, and adding relevant captions all give your posts the highest chance of optimum exposure.

What should you hashtag? If you need help finding good hashtags, you can download the ‘Smarthash’ App free for both IPhone and Android users. This is an awesome app that will help you create and save sets of hashtags for specific posts. The free version will allow you to create 2 sets of tags that you can save and easily copy whenever it’s needed. Smarthash will always provide you with the Daily Top 100 hashtags that are trending, the best days to be making posts (best hours to post and best caption available in a premium version), and provides you with exclusive tips for posting on instagram and social media. Check back everyday for new top tags to use for your posts! To download the app click the link! https://www.smarthashapp.com/

On social media, if you are not making regular content you become irrelevant. Be sure to be posting relevant, quality content using these tips, tricks, and hashtags to fight the algorithm and start exposing your content to so many more people!

Folks tend to be afraid to say anything other than what they think they should say.

I don’t want to sound stupid
I don’t care what others are doing
I don’t care what others are eating
I don’t care that you get lost
I don’t care !

Let me tell you this.. If you dont care about me and my business, why the hell should I care about you and yours?!

Take the time to get to know your fan base.  They are your customers or potential customers.  Care that they need help getting the word out about something.  Care that they had a piece of chocolate from  your competitor!  Care that they finally went out and enjoyed an evening away from work.  Care that they took their kids to the park.

Pay attention to what is being said

Be helpful

Learn why your fan went to a competitor.  Maybe they had something you didnt.

Be happy for the hard worker who is finally taking time for herself.

Kids! You may not care that they went to the park, but if you are a real estate agent, you now know they have x number of kids and like to go to a park.

Pay attention.

Here is something else.  Folks are nosy! Plain and simple.  We like to see what is going on in others lives.

So, let them see behind the scenes.  Give them something common between you for them to connect to.  You might think its unimportant, useless information, but its what folks want to see.

Here is a perfect example

A simple boring post about my  new tea/coffee station in my office.  Picked up 10 comments and over 1200 impressions!!

Compared to informational posts about facebook..

which only picked up 407 impressions.

Its not all lost.  Folks still come to your pages for your info.  But it becomes a destination when they need your content.

So share, get to know your fan base, educate them and most of all Have FUN!!

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