This one is an old one…but it still stands today!
Folks tend to be afraid to say anything other than what they think they should say.
I don’t want to sound stupid
I don’t care what others are doing
I don’t care what others are eating
I don’t care that you get lost
I don’t care !
Let me tell you this.. If you dont care about me and my business, why the hell should I care about you and yours?!
Take the time to get to know your fan base. They are your customers or potential customers. Care that they need help getting the word out about something. Care that they had a piece of chocolate from your competitor! Care that they finally went out and enjoyed an evening away from work. Care that they took their kids to the park.
Pay attention to what is being said
Be helpful
Learn why your fan went to a competitor. Maybe they had something you didnt.
Be happy for the hard worker who is finally taking time for herself.
Kids! You may not care that they went to the park, but if you are a real estate agent, you now know they have x number of kids and like to go to a park.
Pay attention.
Here is something else. Folks are nosy! Plain and simple. We like to see what is going on in others lives.
So, let them see behind the scenes. Give them something common between you for them to connect to. You might think its unimportant, useless information, but its what folks want to see.
Here is a perfect example
A simple boring post about my new tea/coffee station in my office. Picked up 10 comments and over 1200 impressions!!
Compared to informational posts about facebook..
which only picked up 407 impressions.
Its not all lost. Folks still come to your pages for your info. But it becomes a destination when they need your content.
So share, get to know your fan base, educate them and most of all Have FUN!!
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